When it comes to email marketing, there are two crucial numbers to keep track of - your open rate and your CTR or click-through rate. While your first task is to get people to actually open your email, your CTR is what really determines your results. It doesn't help you if people read your email only to delete it. If you want people to take action on your offers, you must find ways to increase your CTR.
6 Essential Tips For Bloggers To Increase Your Email CTR
When it comes to email marketing, there are two crucial numbers to keep track of - your open rate and your CTR or click-through rate. While your first task is to get people to actually open your email, your CTR is what really determines your results. It doesn't help you if people read your email only to delete it. If you want people to take action on your offers, you must find ways to increase your CTR.
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