Content And Blog Marketing In The Post-Penguin Era

Guest Post - Our host is Jenny Rasmussen, who looks at Blogging and SEO in the wake of the Google Penguin algorithm change.See How To Become a guest author on Spice Up Your Blog.

With the “Penguin” update that launched on April 22, Google changed the search engine optimization (or “SEO”) game more significantly than ever before. Originally announced as a means to penalize webmasters who had over-optimized their webpages and link building efforts, the Penguin filter is now here to stay and ignoring its effects could cause your blog and website to plummet in Google’s search results.

So – what is the answer? How can a blogger continue to rank highly on Google and Bing without resorting to the SEO tactics of yesteryear? Let’s take a look at content – in the form of images, videos or written pieces – and how it can greatly improve your inbound traffic and where you show up in the search results.
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